Migration without amnesia
Move the data, logic, ownership, consent, history and workflows. A CSV is not enough.
Executive Assistant · Marketing & Operations Strategist
I’m an Executive Assistant who does much more than admin work. I build and run GoHighLevel, Meta campaigns, AI CRM systems, automations and performance reporting that help teams stay on track.
Flagship services
Strategy and implementation belong together. These are the three highest-value engagements at the center of my personal business brand.
Complete builds, business migrations, funnels, pipelines, email and SMS, calendars, automations, integrations, testing and team handover.
Explore HighLevel services ↗Meta-certified campaigns for motivated sellers. I handle the creative, targeting, forms, funnels, follow-up and daily performance checks.
Explore acquisition services ↗Custom CRM systems that turn data into action through AI-assisted workflows, qualification, agent queues and clear KPI tracking.
Explore AI CRM services ↗Also available: AI automation, integrations, KPI tracking, business reporting, operations systems and agent performance management.
View all services ↗The work
The expensive problems are rarely isolated. They live in the handoffs: missing context, unclear ownership, broken automations and systems no one fully trusts.
Move the data, logic, ownership, consent, history and workflows. A CSV is not enough.
Plan the retries, stop rules, exception paths and human handoffs.
Turn promising prototypes into reliable systems with clear limits, visibility and control.
Find the real constraint across creative, pages, forms, response time, qualification and sales.
Selected systems
Each case study will pair a real walkthrough with the decisions behind it: context, exact role, system map, intervention, evidence and limitations.
Data, business logic, workflow rebuilds, testing, cutover and handover managed as one transition.
From raw records to a team queue with qualification, clear stages, exception handling and management visibility.
Architecture, backend load, queries, monitoring and a practical path to production.
About Zayn
I am an Executive Assistant with more than six years of experience. My work has grown from day-to-day support into marketing, operations, CRM systems, reporting and automation.
Executive support with the mindset of an operator.
Hi, I’m Zayn. I’m an Executive Assistant and Meta Certified Digital Marketing Associate with more than six years of experience helping leaders and teams stay organized, make better decisions and keep work moving.
My background is rooted in operations management. I have managed agent performance, daily reporting, team communication, follow-up systems and the small details that decide whether a plan gets completed or forgotten.
As my responsibilities grew, I moved deeper into marketing and technology. I earned my Meta Digital Marketing Associate certification in 2024, generated more than 300 motivated-seller leads and built practical experience with Meta ads, content, funnels and real-estate acquisition campaigns.
Today I bring all of that together. I build GoHighLevel systems, improve CRM workflows, create Power BI reporting, develop AI chatbots and design automations that help people respond faster and work with better information.
I started by helping leaders stay organized, follow through on priorities and keep communication moving across teams. That work gave me a close view of where decisions slow down and where opportunities get lost.
In 2021 I began building my own path. I moved beyond admin tasks into systems, marketing and operations. I learned the tools because the work needed more than reminders and spreadsheets.
Today I manage cold-calling performance, build GoHighLevel workflows, run Meta campaigns, create Power BI reporting, develop AI chatbots and design CRM systems that people use every day.
Earned in 2024 · Applied to motivated-seller lead generation and real-estate acquisition campaigns.
Supporting expertise in campaign planning, content, paid distribution and performance measurement.
Managing cold-calling performance, GHL CRM and automation, reporting, AI chatbots, warm-lead follow-up, paid acquisition, content and day-to-day operations across teams.
300+ motivated-seller leads generated
Real photo. Natural light.
Midnight overshirt.
In the
work.
Understand the journey, the source of truth, the dependencies, the failure points and who owns what.
Rank gaps by commercial impact, operational risk, effort and dependency.
Plan for incomplete data, human replies, API failures and the edge cases that always show up.
Test, document and hand over a system that is easy for the team to understand and run.
“The work is not making more tools.”
Work with me
Tell me what you are building, what you are moving and what needs to perform better. We will start with what cannot break.
Start a project ↗